Within a short timespan of 7 yrs, our partner, Atlassian
has hit $100 million of sales. This is really amazing considering the fact that the prices for their product is in the range of 4 figures. This means that a lot of people have bought and are using the tools developed by them.
According to their founders, the recipe for the success are:
- The software had to sell itself with no $$$ for a sales team
- To sell itself it had to be low price
- To make money we’d have to sell lots of copies
- To sell lots of copies, we’d have to build really good software